07/2007

In the heart of town-town, a new office district near Landstraße in Vienna, Yellow dishes out sushi and cool Asian-inspired food in a welcoming, trendy atmosphere. They tasked Wollzelle with creating a complete identity package, starting with a memorable name, and extending to menus and take-away bags.

We answered the brief with a vibrant system that riffs on the Yellow name: the deli, the club, the bar and the event planning components were each given a colour. All proudly display the geometric Y mark, along with a contrasting rounded logotype. Branded elements introduce bright touches of colour in the restaurants and on the surrounding streets.

Yellow's simple aesthetic naturally extends online with a no-nonsense task-oriented website. Enlivened by vivid shades and unexpected transitions, it offers immediate access to menus, location information and contact details. It is built entirely on web standards, to ensure compatibility with a wide range of devices.