11/2010
Six months ago, almost to the day, in fact, we had the honour of introducing a fresh new site for Gucci Timepieces. Available in eight languages and built atop a lean and adaptable standards-centric platform, this site took the Gucci experience to a whole new level of beauty and fluidity.
GucciTimeless.com is now growing even further, thanks to the launch of a brand new jewellery section, already featuring an impressive 246 items! New filters, such as materials, have been devised to make diving into this section as intuitive as ever. Furthermore, because the collection is so extensive, it allows users to browse by item, range or line, making it easy to find just the right piece for any occasion.
Seamless integration with Gucci’s online store allows users to easily source genuine items and full e-catalogues in both Flash and PDF act as reference pieces for those who prefer a linear and complete shopping experience.
Of course, no update would be complete without a general tune-up, and every section of the site has benefited from a light sprinkling of diamond dust. For example, the store locator and events section now feature jewellery information, and the site’s homepage has been entirely ridden of Flash, thereby allowing for the lightweight display of bigger and crisper photographs.
As always, the site is built upon an advanced wollzelle-developed CMS, that allows for international management, CDN integration and the easy collection of reports and statistics on site and visitor behaviour. Our aim is to make it as easy and intuitive to update as it is to visit, enabling the great web and marketing teams at Gucci to keep up with the creative whirlwind that is the company!