12/2008
Does the name Chiodo mean something to you? Our faithful readers will remember wollzelle had the honor of being commissioned by Gucci earlier this year to lay out and deliver a comprehensive communication campaign around this season’s most remarkable watch.
Today, we are thrilled to report that Italian design magazine Il Giornale della Nuova Comunicazione is running a feature on our work in its latest issue (October 2008).
The project encompassed a dedicated overlay on Gucci.com, widgets for Mac and PC doubling as organizers, digital tokens and more.
Most thrilling of all, however, was the design and development of a custom made touch-screen based interactive totem, that some of you have seen in stores around the globe over the season. It was fun and exciting to dip our fingers in so many pies and see our vision for Chiodo unfold smoothly on so many supports.
Find out more in our previous blog posts about the Gucci Chiodo project and the about the Gucci Chiodo widgets. Of course, and as usual, we hope you enjoyed the widgets and displays, too.